Rosato originality was initially on the front line. Empathy with the staff members and with the products came right afterwards, together with a vigour that resulted in innovation as years went by. To this solid foundation, Rosato added since the very outset, the creativity of entirely handmade products, achieving excellence in manufacturing and gold culture. Simona Rosato’s intuition made her realize immediately how much gold culture had to be renovated and how important it was to work on the idea of gold as an eternal value through commercial strategies and creative and managerial intuitions. With Rosato the jewel still preserves its intrinsic historical and evocative value, but also gains what most jewelery is missing: the energy, the affectivity, the amusement.